Alpine Elements, specializing in the organization of resort holidays, recently started an innovative campaign. The targeted audience of the initiative is ‘Star Wars’ fans worldwide. Alpine Elements believes that ‘Star Wars’ fans will be interested in visiting Avoriaz in the French Alps. This French mountain resort is home to ‘Star Wars’ – a ski run which runs from Avoriaz to the tiny hamlet of Ardent.

Owner James Hardiman remarks, “Alpine Elements wants each of our customers to get as much as possible from their holiday. We thought that the ‘Star Wars’ ski run would add an extra special touch to any fan’s winter holiday. If you’re a ‘Star Wars’ lover, could you ever find a better ski run than this one in Avoriaz?”

James Hardiman quickly points out, “Of course, Avoriaz has much more to offer than a single run. Avoriaz was the first resort to offer snowboarding in the 90s. This charming resort is still a popular location for the sport.”

To learn more about the ‘Star Wars’ ski run in Avoriaz, contact or if you’re planning a skiing or snowboarding holiday in the French Alps, contact Alpine Elements.

All this talk of the Star Wars ski run in Avoriaz got us thinking about other fun piste names. Twitter us the best ones via www.twitter.com/skiconcierge.